Céline Lazorthes, the president and founder of Leetchi.com, came up with this entrepreneurial idea when still a university student. She was put in charge of organising an integration weekend and was faced with many challenges collecting money form a group of students. This was when Céline had her light-bulb moment and decided to create an online service that would simplify this activity. Her idea was quickly extended to financing personal projects.

Why the name Leetchi? Céline was looking for a name that was short, easy to remember and export internationally. She first thought of "Clink", the sound of two glasses toasting, but for many it was hard to pronounce. Then one day, over a drink with her friends, someone said " there is an Apple, an Orange, why not a Leetchi (misspelling of Lychee)?! " And here we are today with another successful fruit name.