Marlboro Double Burst, a new flavour-changing launch from Philip Morris.An attempt to make cigarette smoking a much more interactive experience, Double Burst Cigarettes enable smokers to pick from 2 different flavours within the exact same cigarette.
By clicking either different 'buttons' on the cigarette, consumers trigger flavour capsules developed right into the cigarette filter, releasing their flavour of option. A Cold range features a selection of Spearmint and Menthol, while Red Zone incorporates "Wild" (fruit) and Minty flavours.
Philip Morris commented: "MARLBORO DOUBLE Burst is an extension of the principle PM very first originated by Marlboro Mix, which featured a solitary switch in the cigarette filter making it possible for consumers to launch a 'burst' of flavour as they smoked. With its flavour-changing residential properties, Marlboro Double Burst / Double Mix connections right into the preferred fad for personalization as well as vibrant flavour-- something we've been progressively seeing in the food and also beverages industry however, yet, not in the cigarette market".